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Lladró Boutique Store Director Svend Ingerslev and Mayor Stephen Webb

Rodeo Drive Concours D'Elegance

It’s not everyday that you can get a glimpse of Clark Gable’s old Mercedes-Benz or a Ferrari that once belonged to Steve McQueen. But the Rodeo Drive Committee, in association with the Ferrari Club of America, Southwest Region, welcomed car enthusiasts to marvel at these and other exotic cars for the Rodeo Drive Concours D’Elegance.

KABC’s “Car Guy,” Dave Kunz, served as emcee of the luxury car show event and invited guests, including Beverly Hills Mayor Stephen P. Webb, City Council Members, Rodeo Drive Committee Board Members and others to peruse two blocks of the world-renowned street lined with 140 handpicked exotic cars worth US $75 million.

The first block, dubbed Concorso Ferrari, paid homage to the design and performance of the Ferrari marque while the second block, called Rue des Classiques, featured exotic cars from 1900 to the present.

Marv Landon, Committee Chairman of the Concorso Ferrari, was delighted to participate in the event: “Rodeo Drive is the perfect location to display this impressive assortment of exotic and luxurious automobiles, and we are thrilled to be able to provide such a unique and varied collection of Ferraris for the Rodeo Drive Concours D’Elegance.”

Randy Soto, President of the Rodeo Drive Committee, was also excited.

“Just as Rodeo Drive and its retailers are synonymous with luxury, so are these classic and vibrant automobiles,” Soto said. “We are proud to host the Rodeo Drive Concours D’Elegance and to create this unique opportunity for car aficionados and families to enjoy these prestigious cars on Rodeo Drive.”

The Luxe Hotel Rodeo Drive, Al & Ed’s, Brooks Brothers, Ferrari Beverly Hills, Gearys Beverly Hills, Lacoste, Lladró Boutique, Meguiar’s, Le Meridien, Putnam Leasing, Starbucks, Special Vehicle Concepts and The Ultimate Toyz co-sponsored the event.
 
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